overview

CBS Bahamas, premier provider of building supplies throughout the Bahamas, sought to rebrand and promote their expanded product range. From the launch of their new logo and website to their eye-catching multimedia campaign, the BUILD BEAUTIFUL concept was introduced and embraced by the public. Every element of their campaign was devised to ensure CBS Bahamas made a statement, and that they did.

With the opening of their 30,000 square foot Home Center in the SouthWest Plaza, Carmichael Road, they further expanded their selection. Their new product range was effectively highlighted via a sustained advertising campaign and recent TV commercials, featuring crisp, cutting-edge videography and strategically selected local talent, have made CBS Bahamas the talk of the town.

"CBS Bahamas has been a client of Adworks for over 10 years and they have played an integral part in our growth and success. Their innovative ideas keep us in the forefront with our customers. They continue to keep on top of the latest developments in the marketing world to ensure that their clients remain #1 in their respective fields."

—
Brent J. Burrows
Vice-President
CBS Bahamas